To create the new brand style for the park, helping to create a positive image and boost competitiveness of the park via the modern communications strategy.
The new brand style of Moscow's largest culture and recreation park will need to reflect the park's history and be based on the park development concept "Sokolniki: The Embassy of Nature", setting forth the future course for the next 15 years.
Within the framework of the Competition the Business Program on the Dachas Sokolniki Festival was held.