Open competition for concept development of corporate style at the Zoological and Botanical Garden in Kazan

14 April – 6 July 2016
Kazan, Republic of Tatarstan

KAZAN ZOOLOGICAL AND BOTANICAL GARDEN COMBINES BOTH ZOOLOGICAL AND BOTANICAL COLLECTIONS. IT IS THE ONLY SUCH GARDEN IN RUSSIA.

Site

Kazan's Zoological and Botanical Garden: zoological section of the garden — 160 species of animals, botanical section — 1,000 species of plants.

Kazan's zoo-botanical garden was established in 1806 as a botanical garden as part of Kazan University by Professor Karl Fuchs, and it is currently one of the oldest in Europe.

Renovation Program

In 2014, a large-scale renovation program for the garden was developed — the reconstruction of the existing territory, and the addition of a new territory.

The area of the new territories (Safari Park) is 6.7 ha.

COMPETITION

Development of corporate style, key identity components, navigation system at the garden

  • new logo(s);
  • corporate fonts and colors;
  • style components;
  • navigation system concept;
  • variations of corporate style usage.

The new approach to the corporate style and navigation of the Garden should reflect the main objective for which the garden was created — to preserve the gene pool of flora and fauna, and the diversity of animals and plants.

The navigation system is to create new communication channels for target audiences of the Garden.

Shortlist of 15 finalists:

  • ART. LEBEDEV STUDIO (MOSCOW)
  • ESH GRUPPA (MOSCOW)
  • NRU HIGHER SCHOOL OF ECONOMICS (MOSCOW)
  • WOWHOUSE (MOSCOW)
  • SMARTHEART (MOSCOW)
  • GRUPPA (MOSCOW)
  • JUST DESIGN (MOSCOW)
  • DDVB (MOSCOW)
  • FUNKY BUSINESS (YEKATERINBURG)
  • KENDIZ (MOSCOW)
  • ESKIMO (ST. PETERSBURG)
  • EVOLUTION (KAZAN)
  • MASKAT (KAZAN)
  • ALTO VISION (KAZAN)
  • CHARSKY STUDIO (MOSCOW)

The winner project

​The Panel​

  • Fanis NurmukhametovFanis NurmukhametovDirector of Kazan Zoological and Botanical Garden
  • Natalya FishmanNatalya FishmanAssistant to the President of the Republic of Tatarstan
  • Zhanna BelitskayaZhanna BelitskayaDeputy Director of the Architecture and Urban Planning Department, Head of Design Department
  • Mikhail GannushkinMikhail GannushkinFormer Art Director of Gorky Park
  • Ravil ZiganshinRavil ZiganshinDirector of Kazan PSO
  • Sergey MikhailovSergey MikhailovHead of Architectural Environment Design Department at the Kazan State University of Architecture and Engineering
  • Svetlna MaksimchenkoSvetlna MaksimchenkoDeputy Director of Joint Management of Mosgorpark Pavel Morozov, Managing Director of PioneR.Co
  • Ilya RudermanIlya RudermanCo-Chairman of Type Today, Art Director at Moscow Design Studio, Co-Chairman of CSTM Fonts
  • Guzel FaizrakhmanovaGuzel FaizrakhmanovaSenior Lecturer at the Institute for Architecture and Design (Kazan State University of Architecture and Engineering)
  • Maxi ShilovMaxi ShilovCreative Director of A Department
  • Vitaly ShultsVitaly ShultsDirector of Architectural Design of SUE Tatinvestgrazhdanproekt
  • Dmitry KoshkinDmitry KoshkinChairman of Tatarstan Designers Union Yevgeniya Lodvigova, Deputy Director of the Municipality of Kazan
  • Tatyana ProkofyevaTatyana Prokofyeva Chief Architect of Kazan
  • Damir FattakhovDamir FattakhovFirst Deputy Director of the Executive Committee of Kazan
  • Oksana SarginaOksana SarginaManaging Director of ANO Center for Tourism in the Republic of Tatarstan
  • Yevgeniya LodvigovaYevgeniya LodvigovaDeputy Director of the Municipality of Kazan
  • Pavel MorozovPavel MorozovManaging Director of PioneR.Co
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